Let me tell you the one thing every “I took a single psych course for a semester in college”
biz coach, run-a-single-6-fig-launch-while-spending-6-figs-in-ads guru and “I read Eat, Pray,
Love five times” expert prattling on about building a passion-first freelancing business
conveniently forgets to mention:
Freedom kills businesses.
Just like water kills plants. Oxygen puts out fires. And too many triple-shot almond-milk
vanilla lattes turn creatives into jittery messes in desperate need of carbs.
Freedom is a siren, singing oblivious freelance copywriters to their doom.
It’s the deadliest obstacle you’ll encounter on your entrepreneurial quest. Because:
Maybe you’ve felt it.
Maybe you’re living it right now.
Maybe it started with the urge to create your definitive digital course (just like all your fave,
super-successful copywriters). And that urge led to nights of staying up until 2am in a
dark-chocolate-fueled frenzy until you got the outline just so...
...Your notepad was about ready to explode with ideas about your future launch. You’d picked out
the GIFs for your sales emails, slacked some potential beta-testers and finalized the bonus that
would take your offer from good to outta-this-universe-awesome...
...Only to close down that folder, shelf the notebook and get torn away from the dream course
by the sudden, irresistible desire to launch your first productized service. (‘Cause you
need something easy to sell to your leads.) And just as your process and sales page is
taking shape, just as the first promising testimonials from your test runs are coming in, you
realize you’ve been forgetting the obvious.
You NEED to write a book. Like… yesterday. Everyone that’s anyone wrote a book before
launching a course, right? That’s what will make you the irresistible, top-of-your-game
copywriter you need to be to raise your rates, finally feel confident in your abilities and
launch all the stuff you’ve been planning.
This cycle goes on. And on. Until you have dozens of half-finished ideas scribbled down on
post-its stuck to your fridge, littering your desk and sticking to your monitor.
Without the structure to help you finish and prioritize your ideas...
Without the community of strong, ambitious biz-owners going through the same eternal struggle
to keep you grounded...
Freelancing freedom will kill you before you have a real chance to start.